Russ is the CEO of The Sequoyah Fund, Inc., a Native CDFI (Community Development Financial Institution) located in Cherokee, NC. The Sequoyah Fund offers commercial loans, training, consulting, and coaching to small businesses located on the Qualla Boundary and the seven westernmost counties of North Carolina. In addition to lending and training, The Sequoyah Fund provides support services for Cherokee artists, fundraising programs for nonprofits and youth organizations, shared office space to local businesses, a savings program and financial literacy education for local children, and youth entrepreneurship education and summer camp. The Sequoyah Fund also develops, publishes, and certifies facilitators in the REAL Entrepreneurship program. REAL Entrepreneurship is an experiential learning-based curriculum used in 43 states and 9 foreign countries.